Camping is a superb fit with the needs of the modern leisure financial system client. Affordable, authentic and with excessive pure amenity, this activity is extraordinarily shareable and provides great wellness potential. This shift is in part because of reside event leaders AEG and Live Nation actively acquiring and corporatizing music festivals, shifting them from dangerous, weather-dependent offers to sustainable commercial merchandise. The world’s largest recurring music pageant, Coachella, grossed $114 million in 2017, up 21{40426b2b66ae51a9f7901c28d0da8f604ebc6bc76203d550c7d779171bee7a48} 12 months on yr, and world competition patronage has grown to an estimated 320 million people. L.E.K. observes a spread of leisure funding themes , that are supported by the six macro drivers. Furthermore, low-value and increasingly high-constancy cell networks enable consumers to remain in constant contact and to post rich media content material freely.
Global normal sights (Disneyland, the Eiffel Tower, etc.) are in excessive demand, and tourism is a fascinating export category in nearly every market , driving steady advances in visa entry. Also underpinning the maturation of the leisure financial system is the widespread entry to detailed information and critiques, which greatly reduces consumer risk and expands the scope of consideration sets. In this Executive Insights, L.E.K. Consulting examines the well being and outlook of the brand new leisure economy by way of six macro drivers , and explains the resulting investment themes. New enterprise models are rising as entrepreneurs ride key trends inside the market — this is creating a dynamic setting for funding, and businesses that ring a bell … Read More
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